You can't pitch your way onto Discover Weekly or Release Radar — they're algorithmic playlists generated from real listener behaviour, not curated by people. That means there's no submission form; instead you earn placement by sending the right signals: saves, follows, repeat listens, and a strong day-one response when you release. Here's how Indian artists actually move the algorithm.
What each playlist does
- Release Radar — shows your new release to people who already follow you or listen to you. Followers are the fuel here.
- Discover Weekly — recommends your music to new listeners whose taste resembles your existing fans. Saves and repeat listens are the fuel.
These are different from editorial playlists, which you do pitch — see playlist pitching.
The signals that trigger them
- Followers — grow your Spotify followers so Release Radar has an audience to push to. Add a follow call-to-action everywhere.
- Day-one saves and streams — a strong launch tells the algorithm people care. Use a pre-save campaign.
- Saves over plays — a save is a stronger signal than a passive listen; ask fans to save the song.
- Completion and repeats — songs people finish and replay get recommended more.
What you can actually do
Convert your Reels and social audience into Spotify followers and saves, run a pre-save before every release, and release consistently so the algorithm has fresh signals to work with. You can't game these playlists, but you can feed them — real engagement from real fans is the whole game. For the full plan, see our release timeline.