To release Punjabi music, you distribute it through a distributor to all the major platforms — but Punjabi has its own playbook: YouTube is enormous, caller tunes matter, and a global Punjabi diaspora means your audience isn't only in India. Punjabi has grown into the largest regional music category in the country, with artists reaching pan-India and worldwide charts, so getting the release right is worth the care. Here's how to do it.
This is one language in our wider guide to regional-language music distribution.
Where Punjabi music gets streamed
- YouTube and YouTube Music — the centre of gravity for Punjabi music; official videos drive discovery. Use YouTube Content ID to monetise re-uploads and Shorts.
- Spotify and Apple Music — strong for Punjabi, including the large diaspora in Canada, the UK, and the US.
- JioSaavn and Gaana — key for listeners within India; see getting on JioSaavn.
- JioTunes / caller tunes — a genuine habit for Punjabi listeners; a catchy hook as a caller tune extends a song's reach.
Because the Punjabi audience is global, always distribute worldwide — never India-only.
Language metadata for Punjabi releases
Set the audio language to Punjabi (not Hindi). Write the title and artist name in the Roman script the way fans search — and spell your artist name identically on every release so your profile stays unified and verifiable. Tag the right genre and add lyricist/composer credits. See metadata best practices for the full checklist.
Step 1: Prepare your release
Have your mastered WAV, a 3000×3000px cover with no URLs or logos, and your final credits ready.
Step 2: Upload and set Punjabi metadata
Start a new release with your distributor, upload the audio, and set the language to Punjabi with clean, consistent title and artist spelling.
Step 3: Select all platforms, worldwide
Choose all 150+ stores and confirm YouTube Music, Spotify, Apple Music, and JioSaavn — and keep the territory as worldwide for the diaspora.
Step 4: Plan YouTube and caller tunes
Line up your official YouTube video and enable Content ID, and consider promoting the song as a caller tune where it fits.
Step 5: Set a date and release
Pick a date 1–2 weeks out, submit, and pitch playlists before release day.
Ready to release your Punjabi track everywhere, worldwide, paid in rupees? See Grootin's plans.