An EPK — electronic press kit — is a single, shareable page or document that tells curators, journalists, bookers, and sync supervisors who you are, what you sound like, and why you matter, all in one link. It's the music industry's version of a CV, and a good one is the difference between getting a reply and getting ignored. Here's exactly what goes in it, plus a checklist you can copy.
Who you send an EPK to
Playlist curators deciding whether to add you, journalists and blogs considering a feature, promoters and venues booking shows, and sync/licensing contacts looking for music. Each wants to size you up fast — your EPK does that in one link.
What every EPK needs
- A short, strong bio — one punchy paragraph and one longer version. Lead with what makes you distinctive and any real proof (streams, notable support, press).
- Your best music — a few standout tracks, easy to play (streaming links plus a private link for unreleased songs).
- High-quality photos — a few professional, high-resolution press shots that are free to use.
- Highlights / achievements — playlist adds, press quotes, monthly listeners, notable shows, milestones.
- Music video or live footage — one or two links that show you in action.
- Social and streaming links — Spotify, Apple Music, Instagram, YouTube.
- Contact details — how to reach you or your manager, clearly.
Your copy-and-fill checklist
| Section | What to include |
|---|---|
| Short bio | 1 paragraph — who you are, your sound, your biggest proof point |
| Long bio | 3–4 paragraphs — story, influences, journey, recent highlights |
| Featured tracks | 2–4 best songs, with links that play instantly |
| Press photos | 3+ high-res, usable images (credit the photographer) |
| Highlights | Playlist adds, press, listener numbers, notable shows |
| Video | 1–2 music video or live links |
| Links | Spotify, Apple Music, Instagram, YouTube |
| Contact | Name, email, and who to ask for what |
How to build it (without a big budget)
You don't need a designer. A clean single-page site, a well-formatted PDF, or a structured document with working links all work — keep it skimmable, current, and fast to open on a phone. Update it whenever you hit a new milestone so it's always ready to send.
Make your EPK work harder
Tailor the opening line to who you're pitching — a playlist curator cares about the track and your numbers, a sync supervisor cares about mood and clearance, a booker cares about your draw. Pair your EPK with a strong, claimed artist profile (see the Spotify for Artists guide) so anyone who clicks through finds a polished page. When you pitch playlists, your EPK backs up the ask — see Spotify playlist pitching. And if you're chasing placements, a tight EPK supports your sync licensing outreach.
Build the catalogue your EPK shows off — get your music everywhere with Grootin. See the plans.